How Google’s Search Query Data Encryption Will Affect Advertisers.

Starting immediately, Google will begin encrypting keyword data from paid search.

iProspect was confidentially briefed before the news broke. While much of the industry panicked and speculated, we prepared sound direction for our clients.

Looking ahead, Google must create a win-win for consumers and advertisers, ensuring data innovations provide value to both groups instead of a privacy concern.

Cut through the clutter and read our short POV: “How Google’s Search Query Data Encryption Will Affect Advertisers.”

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