Since its launch in November 2022, generative AI, like ChatGPT, has already made waves in how we interact with media and brands. We expect it to reshape these interactions even further.
Currently, over a quarter of Europeans believe generative AI will significantly impact their personal lives in the next year. However, for it to really succeed, it needs to move beyond just chat interfaces and embed itself into everyday services. For instance, Reddit is translating its entire platform into French, making it accessible to millions more users, while AI-generated alt tags help visually impaired folks enjoy online content.
Platforms like Duolingo and Spotify are already enhancing user experiences with AI-driven features that feel almost futuristic. Yet, there are concerns: many people worry about distinguishing between real and AI-generated content, and the environmental impact of training AI is a growing issue. Looking ahead, expect generative AI to integrate more seamlessly into our daily lives, with innovative applications in mobile and wearable tech.
Gen Z is more than twice as likely as other generations to use generative AI.
Stat source: Foresight Factory, 2024 March
We are pleased to share our contribution to dentsu’s The Gen Z Effect: Shaping the Year of Impact, a special edition Media Trends report that examines the evolving media landscape through the perspective of Gen Z. This report brings together expert insights and first-hand accounts from those shaping the future of content consumption including Miles Xu, Senior Planner, iProspect China.
In Miles' article, he explores key insights into the trends transforming how brands engage with their audiences. To read the full report, click here.
Navigating Life with AI
By Miles Xu, Senior Planner, iProspect
Age 24, China
AI has developed at lightning speed over the past few years, and honestly, it’s reshaped how I experience travel. You know that moment when you’re out exploring a new city, taking photos with friends, and then you get back to the hotel only to realize that half of your shots are blurry or have random strangers photobombing? It’s the worst. As a guy who loves sharing highlights on social media, those missed moments can be really annoying.
That’s where AI photo editing tools come into play. With just a click, I can transform those messy shots into stunning images ready for social media. It’s like having a personal photographer in my pocket, helping me capture memories without the hassle.
And let’s talk about language barriers – when I’m in a country where I don’t speak the language, navigating menus can feel like a daunting task. But AI has my back here too. Apps with translation functions, like Microsoft Translator or the Youdao Translator in China, let me translate menus or have real-time conversations with waiters who only speak the local language. It’s a game-changer for making the most out of my travel experiences.
But AI isn’t just about travel; it’s also a major asset in my work life. When I’m writing in a non-native language, AI tools like DeepL and Simplifi AI help polish my texts, catching grammatical errors and smoothing out awkward sentences. It’s like having a language coach on call.
Plus, AI can organize fragmented information quickly. Take meeting notes, for example—those moments can get chaotic. But with AI, I can generate clear and concise meeting minutes that save me tons of time. It’s all about efficiency.
Now, while AI is incredibly practical and powerful, there are some important things to consider. For instance, when you upload photos to editing apps, there can be legal risks involved, and let’s be real—the laws surrounding AI are still catching up to technology. We need to think critically about how we use AI and what we share online.
AI is a tool that enhances our lives in so many ways, but it’s crucial to navigate it responsibly. As a Gen Z, I believe we need to embrace AI’s capabilities while also being mindful of its limitations and potential risks. So let’s use AI smartly and creatively—after all, it’s here to make our lives easier and our experiences richer.
Want to explore more insights? Read The Gen Z Effect: Shaping the Year of Impact here.
