Gen Z isn’t just navigating the media landscape, they’re rewriting the rules. The Gen Z Effect: Shaping the Year of Impact dives deep into the trends transforming how content is created, consumed, and connected.
Drawing on data and insights from dentsu’s The Year of Impact - 2025 Media Trends report, this edition delivers a front row view into the future of media. Packed with perspectives from Gen Z consumers at dentsu and Imagen Insights, a qualitative consumer insights company, this piece offers a rich mix of voices shaping tomorrow.
At iProspect, we’re exploring the rise of AI-powered content, crafting bold, personalized stories for the algorithmic era, and redefining influence amidst the surge of niche communities. From the power of micromoments to the explosion of connected TV, we’re uncovering what’s driving media behaviors to accelerate growth that shapes the future.
Get the strategies you need to reach Gen Z where it matters most. Download The Gen Z Effect: Shaping the Tear of Impact now and start shaping conversations that count.
