In a landscape where platforms shape modern consumer behavior, iProspect continues to set the pace by fusing brand-building with a performance mindset—driving both immediate impact and long-term loyalty. In the 2025 RECMA Diagnostics Report, iProspect now ranks #12 globally, boasting the largest three-year gain in quali-share among ranked agencies. This achievement underscores dentsu’s overall surge to #4 worldwide and reflects iProspect’s commitment to accelerating future-ready brands through total customer experience. The ranking also builds on the momentum of the Leader status Forrester Wave ranking.
The Diagnostics Report underscores iProspect’s growing foothold across key regions. It holds a #6 ranking in the Top 5 Europe, maintains a #6 position in the Nordics, and is Dominant in Spain—testaments to the agency’s versatility and local market understanding. With dentsu now at #4 in APAC and #2 in Southeast Asia, iProspect also capitalizes on the region’s booming digital commerce landscape, providing end-to-end solutions for clients eager to expand in mobile-first markets.
iProspect’s growth is amplified by collaboration across our dentsu network. Working alongside Carat (#6 globally) and dentsu X (#14 globally), we unite media + creative + CX to drive total customer experiences. This integrated model ensures every channel—offline, digital, experiential—works in harmony to accelerate future-ready brands. The result is a one-stop solution that addresses every touchpoint, reinforcing our commitment to building brand at every part of the funnel through a performance and outcome-driven mindset.
Beyond Short-Term Gains
While driving immediate campaign performance is critical, we never lose sight of building brand equity for sustainable success. By layering brand storytelling onto robust data insights, iProspect forges meaningful, identity-first connections between consumers and brands. As Global President Amanda Morrissey explains:
“Our mission is to elevate brands while delivering measurable ROI,” says Amanda Morrissey, Global President of iProspect. “It’s about proving that performance and brand-building aren’t at odds—they’re two sides of the same coin.”
As the 2025 Diagnostics Report illustrates, iProspect’s holistic approach to performance marketing continues to attract new business and retain loyal clients. With a trajectory fueled by innovation, iProspect remains a vital player in dentsu’s powerhouse lineup, poised to help brands excel in a landscape defined by constant digital evolution.
The full RECMA Diagnostics Report can be downloaded at: https://www.recma.com/report/diagnostics-report-1st-edition-2025/
