January 8th 2025 – iProspect, a global leader in digital-first, end-to-end media solutions, and LiftLab, a premier Marketing Effectiveness platform, today announce a powerful strategic alliance set to redefine how brands achieve peak media performance through advanced data-driven insights. This collaboration answers brands' increasing demand for rigorous analysis of ad platform effectiveness, now delivered through iProspect’s expertise, empowered by LiftLab’s cutting-edge technology.
This strategic alliance will see iProspect seamlessly integrate LiftLab’s proprietary platform within its digital marketing services, equipping clients with elevated tools to boost conversion rates and maximize return on investment (ROI). LiftLab’s solution employs sophisticated machine learning, daily time-series data, and targeted media experimentation to deliver unparalleled precision in media performance analysis and conversion optimization recommendations.
Key benefits of the partnership include:
- Optimized Marketing Efficiency: Leveraging LiftLab’s insights, iProspect clients gain unparalleled access to actionable data for continuous, high-impact digital campaign optimization across all channels.
- Scalable Automation: The partnership brings industry-leading automation solutions, enabling businesses to streamline and scale their global marketing efforts with unmatched efficiency.
- AI-Powered Conversion Optimization: iProspect will harness LiftLab’s advanced AI tools to reveal real-time opportunities, maximizing media investments and driving substantial increases in conversion.
“We’re excited to partner with LiftLab, whose profound expertise in Marketing Effectiveness aligns seamlessly with our mission to deliver measurable growth for clients,” said Josh Dwiggins, Chief Client and Strategy Officer of iProspect. “Together, we’re positioned to produce breakthrough results and help brands excel in a rapidly evolving digital landscape.”
"Collaborating with iProspect enables us to bring our advanced platform to a broader audience,” said John Wallace, Co-Founder & CEO of LiftLab. “Our technology eliminates uncertainty in media investment by uniting media experimentation, marketing mix modeling, and forecasting, precisely identifying optimal investment areas to maximize ROI."
This alliance marks a pivotal advancement for both companies as they set a new standard in the digital landscape, committed to delivering measurable, business-driven outcomes for clients through innovative and data-powered solutions.
