Web Analytics Service: Make Informed Marketing Decisions and Maximize ROI
Strategic business decisions need to be based on hard data and thorough analysis rather than on
guesses or gut instinct. So as an online marketer you need to know how visitors find their way to
your website. Even more importantly, you need to know the source of those visitors who ultimately
"convert" (purchase, download, register, call or perform the action that's the ultimate objective of
your website). You need to know how much it costs to deliver and convert each visitor. And you need
to know which campaign or strategy returns the highest return on your marketing investment.
iProspect's Web Analytics Service provides our clients access to our own customized campaign tracking, reporting
and analysis suite, as well as the option to utilize WebTrends™ On
Demand Web Analytics Software. Both are available 24/7 via our client–only extranet. Use them to measure
and maximize your results by breaking down your website statistics to a granular level and organizing
the data into practical categories that have real meaning to your business. Here are just a few examples of
critical success metrics that can be easily obtained across your natural search, paid search advertising, paid
inclusion and shopping feed campaigns:
Cost per visitor by search engine and by keyword
Cost per conversion by search engine and by keyword
ROI on pay–per–click buys by search engine and by keyword
ROI on natural search results by search engine and by keyword
Many more…
After a thorough review of your Web analytics, your dedicated iProspect campaign management team regularly advises you
on which search engine marketing
services are best meeting your goals. We recommend which keywords to drop, which terms
to test in their place, when to begin phasing out pay per click buys and when to rely on natural search
results. It's never a decision you have to make on your own. We use our expertise and industry knowledge to
provide you with reliable guidance all throughout your campaign.
Put Your Web Analytics to Work
iProspect has a long history of putting our clients' Web analytics to work. We get to know you, your business, and your
online marketing goals so we can recommend the optimal combination of services to help you achieve your goals:
Your same dedicated campaign team manages the entire menu of iProspect services from which you have to choose — providing you and your business with convenience, stability, and consistency.
