Search Leveraged Public Relations Service (SLPR): Placing Your News in the Path of Journalists and Prospects
iProspect offers three different levels of Search Leveraged Public Relations Services. Regardless
of the SLPR service you chose, iProspect will ensure that your public relations efforts have the
best chance of not only attracting journalists and netting you press coverage, but of gaining links
to your website, visitors to your website, and potential new customers.
iProspect's Search Leveraged Public Relations Consulting Service
The Search Leveraged Public Relations Consulting Service is designed for organizations that issue
online press releases on a regular basis, and are prepared to devote internal resources to perform
your own press release optimization for maximum effectiveness and coverage. This service teaches
you the best practices of SLPR and enables you to be self–sufficient at optimizing your online press
releases in a relatively short amount of time.
The service includes on–site training of your staff in the following areas:
Keyword Research/Selection
Press Release Optimization Best Practices, Including Optimal Linking Methods
Press Release Submission to Wire Service (Wire Service Fees Paid by Client)
Effectiveness Measurement & Reporting
Press Release Topic Development
iProspect's Search Leveraged Public Relations Optimization Service
The Search Leveraged Public Relations Optimization Service is intended for organizations that
only issue online press releases sporadically, or are not prepared to devote internal resources
to optimize your press releases. This service ensures that your one–off releases are quickly and
expertly optimized for maximum effectiveness and coverage.
The service includes the following, performed by iProspect:
Keyword Research/Selection
Press Release Optimization
Press Release Submission to Wire Service (Wire Service Fees Paid by Client)
Effectiveness Measurement & Reporting
iProspect's Search Leveraged Public Relations Reporting Service
The Search Leveraged Public Relations Reporting Service is ideal for organizations that
simply want to track the effectiveness of their own online PR efforts. The service provides
the following effectiveness measurement and reporting for one month after iProspect posts
your release on the wire:
Rank Checking of the Release
Top 20 Referring Keyword Phrases
Estimated Reads
Estimated Media Outlet Pick–Ups
Any Other Client–Specific Metrics
Find out how iProspect's complete offering of Search Engine
Marketing Services can enhance other components of your online marketing.
