Pay Per Click Advertising Management Service: Working With a Search Marketing Partner to Maximize Your ROI Through BOTH Strategy & Automation
Pay per click advertising (PPC) is a search engine marketing technique that
requires you to pay a fee every time someone clicks to your website from an ad you've
placed in a search engine's results. The more you agree to pay per click (or bid) for
a specific keyword and the more effective your ad, the higher your site will rank in the
paid search results.
By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter
Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no
matter how overwhelming and complex the process, it's critical to have an effective pay per
click management strategy in place.
Proven Strategies
All the automation in the world is useless to you without a pay per click advertising strategy that
is based on "service" — on knowledge, expertise and advice that comes from successfully managing
PPC campaigns for many other marketers over a long period of time. iProspect has an entire paid search
marketing team that's dedicated solely to managing your pay per click advertising campaign both proactively
and reactively, and iProspect has been certified as a Google AdWords Qualified Company — having
passed a comprehensive exam and demonstrated skills at managing client campaigns.
Our team manages the entire process for you, replacing guesswork with our time–proven methodology. We
work with you to select an initial set of keywords to target with your pay per click campaign, and then research
additional keywords, across your target audience's entire research/buying cycle, to test for
effectiveness in meeting your marketing goals. And we coordinate the prudent use of pay per click advertising
in concert with natural search engine optimization — advising on when to use one technique, when the
other, and when both.
And we're available 24/7/365. So if an issue, or an opportunity, arises after hours, on the
weekend, or on a holiday, a team member can make changes to your campaign — or even launch a new campaign
if needed.
This level of hands–on bid management is critical to the success of your pay per click program. And as
search trends change, language usage develops and your services/products evolve, iProspect continually
recommends adjustments to your PPC strategy to keep you in front of your competition.
Leveraging Powerful Automation
To empower your PPC strategy iProspect has built patent–pending tools. In fact, iProspect is the only
full–service search engine marketing firm to have its own proprietary pay per click bid management tool
called iSEBA® (iProspect Search Engine Bid
Agent). iSEBA was built around the needs and marketing goals of our clients — needs not being met by
any of the pay per click management software currently available in the marketplace.
Unlike other bid management tools, iSEBA is a true "agent" that tests each of the keywords on which you are
bidding — every hour testing different positions within the search results, at different bid prices, at
different times, and different days of the week — and then "learns" based on your results. iSEBA constantly
uncovers the most productive keyword/position/price/time/day combinations on which to bid. From what
it learns, iSEBA can be directed to maximize your campaign by your choice of factors, including: ROI,
ROAS, conversions and traffic — for the best possible results.
Perhaps most importantly, unlike simple rules–based bid management software, iSEBA manages your pay per
click advertising campaign as a single portfolio, across your entire set of keywords. The tool channels your
daily, weekly, or monthly budget to the keywords that it discovers are netting the best results toward your
overall goal. This is different from other bid management tools that continue to bid pre–set prices on keywords
that are meeting their individual goals, but not contributing as highly as other words to your overall campaign.
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