Paid Inclusion Management Service: For Rapid Results
iProspect's years of research and experience have shown that participation in Yahoo!'s paid inclusion
program (Yahoo! Search Submit Pro) is a critical component of any company's comprehensive search engine
marketing strategy. Our unique search engine marketing process utilizes our keyword science to strategically
select specific website pages for inclusion within Yahoo!, the second largest search engine according to market
share. These pages offer the greatest potential for increasing visibility and driving qualified
visitors to your website.
Faster Indexing, Quicker Results
iProspect has a "trusted feed" relationship with Yahoo!. This means that Yahoo! "trusts" iProspect to submit
pages of our clients' websites directly into Yahoo!'s search engine index. Usually, a search engine will send
its own spider to "crawl" the Web and index content it deems relevant, bringing it back to its index for
inclusion. But with paid inclusion, selected search engine marketing firms are trusted to submit Web pages, in
an automated fashion, through an XML feed rather than go through the slow, time–consuming and sometimes error–prone
process of manually submitting content to the engines.
Our trusted feed relationship with Yahoo! enables your website to experience faster indexing and refresh times
than you would obtain from most of our competitors. This quick turn–around allows your pages to show up in the search
results faster than submitting through traditional means — which is especially useful if your content is time
sensitive. And submitting your pages directly into Yahoo!'s index through feeds enables you to index pages containing
technical challenges that might otherwise prohibit them from being crawled and indexed by search engine spiders.
iProspect's feed management service is unique in the marketplace. Our iSEBA paid search management technology
optimizes your overall budget across as many shopping engine feeds as necessary, including Yahoo! paid inclusion. iSEBA
monitors the results produced by each listing within each of your feeds and automatically turns individual listings "on"
and "off" based on their effectiveness at achieving the objective you establish for your campaign (CPA, revenue, ROI, ROAS, etc.). Our
unique approach ensures that your budget is spent more efficiently and that your campaign goals are effectively achieved.
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