An increasing number of brands are being targeted online by disgruntled employees, unhappy customers or those who simply don't agree with their practices. The Web is wide open, unregulated, and becomes easier to use every day - making it simple for anyone to publish anything they want about your brand online. And because search engine spiders are constantly scouring the Web for relevant information on every topic imaginable, it's only logical that negative content, sometimes referred to as "flaming" Web pages or websites, may be found, crawled, and posted within search results where your customers and prospects can read it.
And unfortunately, this content is not only found within search engines. Negative content can be found almost anywhere, from YouTube and Facebook to personal blogs, bookmarking sites like Digg and del.ici.ous, and relevant forums.
This negative online commentary can have a detrimental effect on your brand, so it's critical to monitor and maintain your online reputation.
iProspect's Online Reputation Management Service provides you with a qualitative and quantitative analysis of your company's current online reputation across the top ten natural search results within all three major search engines on up to 50 keywords deemed most important to your given reputation-related objective. Subsequent analysis within defined social networking sites, blogs, forums and any additional portals may also be provided based on your needs.
A resulting hard copy report - the initial online reputation management report - and follow-up telephone discussion will identify trends and isolate problem areas on which to base decisions relating to mitigate any online reputation challenges. iProspect's Online Reputation Management Service enables your marketing team to formulate plans to alleviate negative online reputation impressions and capitalize on positive online reputation impressions. Following the initial assessment report, additional monthly assessment reports, as well as mitigation strategy documents, including detailed recommendations for improving your online reputation, are delivered based on your engagement agreement.
Find out how iProspect's complete offering of search engine marketing services can enhance other components of your online marketing.
