Shopping Feeds: Making a List and Checking it Twice
More and more consumers are shopping online in an effort to simplify their busy lives, and a growing number are flocking to shopping
comparison engines like Shopping.com, Shopzilla, Yahoo! Shopping, MSN Shopping and Froogle. These shopping comparison engines display
the products of various merchants one after the other, allowing shoppers to easily compare features and pricing. Users of these
engines can research products on the shopping engines and then buy offline, or they may click through to the merchants' websites
and make their purchases online. Either way, online retailers benefit from shopping comparison engines for the following reasons:
They increase their reach.
They directly target their audience, placing products at their fingertips right as they are ready to buy.
They can start seeing results immediately.
They are able to craft, modify, and categorize listings daily.
They refresh content every 24 hours.
Tracking of results is quick and easy.
Like paid inclusion (PI), Web pages must be submitted to the shopping engines through a data feed-a structured, automated text file
adhering to the specifications required by each shopping comparison engine. This guarantees that pages will appear within the site's
database, but this does not guarantee specific rankings within the search results.
iProspect's Feed Management Service helps online retailers build, optimize, and submit their shopping feeds, making sure that all
pages conform to each shopping comparison engine's specifications. We also ensure that our clients submit product pages that are
going to attract motivated buyers and that will not merely increase "curiosity clicks." iProspect continually reviews the listings
to determine which ones are performing well, which need to be enhanced, and which listings should be removed.
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