Internet Retailer Conference
June 8-11, 2010
McCormick Place, Chicago, IL
Exhibitor: iProspect
Session: A dive into keyword profitability
Speaker: Michelle Stern, Client Services Director, iProspect
Speaker: Heather Deschenes, iProspect Client, Staples
Session: Creating a successful social media campaign: What works, what doesn't
Speaker: Jessica Kornacki, iProspect Client, Endless Vacation Rentals
Session: The science of keyword management
Speaker: Andrew Wheeler, Managing Director iProspect Chicago
Session: The anatomy of a successful Twitter campaign
Speaker: Vicqui Chan, iProspect Client, HP
Webcast – Search Results, SEO and the New World Order: Blended Search 2010
May 11, 2010 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their “vertical” search catalogs, such as news, images video, local and even real-time listings with standard web results.
Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.
Webcast – Paid Search & Online Display: Ask The Engines
May 5, 2010 (Wednesday)
1:00 p.m. EST, 10:00 a.m. PST
In Q4 of 2009 representatives from iProspect , Google, Yahoo! and Microsoft hosted small, intimate events for online marketers in 8 cities around the U.S. At these events there were no Powerpoint slides, no scripts, no prepared content – just a commitment to answer any and all questions that marketers had about paid search and online display advertising. This webcast is a byproduct of leanings from those events: what was on marketers’ minds, where their pain points were, and what interested them most. It is also intended to be a virtual version of those events – enabling those who dial in to ask questions about paid search and display advertising directly to the experts at iProspect and the search engines.
Forrester's Marketing Forum 2010
April 22-23, 2010
Hyatt Regency Century Plaza, Los Angeles, CA
Silver Sponsor & Exhibitor: iProspect
Webcast – Testing & Optimization 2010: Best Practices
April 15, 2010 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
In this webcast, representatives from Google and from iProspect will share lessons learned from these live events and boil them down to key examples and best practices for integrating search with other online and offline channels, as well as for integrating paid and organic search efforts with each other.
Search Engine Strategies Conference
March 22-26, 2010
Hilton New York, New York, NY
Premier Sponsor & Exhibitor: iProspect Use discount code "20IPRO" and receive 20% off the full-conference rate!
Session: Search: Where to Next?
Speaker: Rob Murray, CEO, iProspect
Session: Selling Search to the C-Suite
Speaker: Paul Wilson, CRO, iProspect
SMX West
March 2-4, 2010
Santa Clara Convention Center, Santa Clara, CA
Platinum Sponsor & Exhibitor: iProspect
Use discount code "smx10iprospect" and receive 10% off the full-conference rate!
Webcast – Testing & Optimization 2010: Best Practices
January 19, 2010 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition. Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned.
Search Engine Strategies Conference
December 7-10, 2009
Chicago Hilton, Chicago, IL
Exhibitor: iProspect
Use discount code "20IPRO" and receive 20% off the full-conference rate!
Session: Why Does Search Get all the Credit?
Speaker: Kristen Clark, Broadview Security, iProspect Client
Session: Search and the Integrated Marketing Mix
Speaker: Keith Boswell, Kaiser Permanente, iProspect Client
Session: Small Voices, Big Impact: Social Media for the Little Guy
Speaker: Jessica Kornacki, Endless Vacation Rentals, iProspect Client
Session: PPC or SEO? The Ultimate Search Marketing Battle
Speaker: Karen Weber
Session: Search and the Integrated Marketing Mix
Speaker: Alan Osetek, Managing Director, iProspect
Session: Why Does Search Get all the Credit?
Speaker: Andrew Wheeler, Managing Director, iProspect Chicago
Webcast – Ask the Search Engines: War Stories from the World Tour
December 1, 2009 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no PowerPoint slides, no charts, no graphs, and with no rehearsals held in advance. Instead they simply arrived in each city prepared to answer any and all questions about search engine marketing put to them over the course of about 90 minutes. This webcast is intended to be a virtual version of one of those events, with iProspect and its search engine colleagues prepared to field as many questions they have as time allows.
Webcast – Ask iProspect: PPC Strategy & Tactics from the Experts
November 3, 2009 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
In this webcast, we will give the audience a chance to ask the experts about paid search advertising.Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. The entire webcast will be devoted to answering questions that registrants submit in advance, and that are submitted live throughout the event. Topics will focus on large, complex PPC campaigns, and will range from simple to complex issues facing marketers working in paid search.
Sponsor: iProspect
Speaker: Bill Muller, CMO, iProspect
Speaker: Thad Ward, Client Services Director, iProspect
Speaker: Andrew Wheeler, Managing Director, iProspect Chicago
Speaker: Heather Pidgeon, Client Service Director, iProspect
Forrester's Consumer Forum
October 27-28, 2009
Fairmont Hotel, Chicago, IL
Silver Sponsor & Exhibitor: iProspect
SMX East
October 5-7, 2009
Jacob K. Javits Convention Center, New York, NY
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “smx20iprospect" and receive 20% off the full-conference rate!
Session: Web Analytics You Should Know
Speaker: Jill Emerson, Allegis Group, iProspect Client
Session: Integrating & Measuring Search As Part Of The Marketing Mix
Speaker: Keith Boswell, Kaiser Permanente, iProspect Client
Session: Ask The Paid Search Buyers
Speaker: Willie Fernandez, World Travel Holdings, iProspect Client
Session: The Cross Media Attribution Battle
Speaker: Alan Osetek, Managing Director, iProspect
Webcast – When to Outsource Your Search Engine Marketing: Making The Decision
September 10, 2009 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
If you’re considering outsourcing some or all of your search marketing, it’s important to carefully weigh the pros and cons of keeping your efforts in-house vs. working with outside service providers.
On one hand, specialized search marketing agencies must keep up with the latest changes and trends and have the specialized knowledge needed to create highly successful campaigns. On the other hand, working with an outside firm involves cost and coordination issues that should be carefully considered before making a decision to delegate your search marketing efforts.
In this webcast, search authority Chris Sherman will discuss the pros and cons of outsourcing, and give you the latest tips on how to select the most appropriate - and best-qualified - search partner, should outsourcing prove to be a good option for you.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Search Engine Strategies Conference
August 10-13, 2009
McEnery Convention Center, San Jose, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “20IPR" and receive 20% off the full-conference rate!
Session: Integration: The New CMO Imperative
Speaker: Jessica Kornacki, Wyndham Worldwide, iProspect Client
Session: Four Paths to Success in a Tough Travel Economy
Speaker: Michelle Stern, Client Services Director, iProspect
Session: Brand & Reputation Management
Speaker: Brian Kaminski, Exec. Vice President and Managing Director, iProspect San Francisco
Session: Performance Pricing: What every CMO Must know
Speaker: Paul Wilson, Chief Revenue Officer, iProspect
Webcast – How Large Offline Marketers Drive Superior Search Marketing Results
July 21, 2009 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
Recent research has found that two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — and that nearly 40% of those searchers ultimately buy a product or a service as a result. Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?
In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Internet Retailer Conference
June 15-18, 2009
Boston Convention Center, Boston, MA
Exhibitor: iProspect
Session: Holding your search marketing vendor accountable
Speaker: John Tawadros, Chief Operations Officer, iProspect
SMX Advanced
June 2-3, 2009
Bell Harbor Conference Center, Seattle, WA
Session: Matchmaker, Matchmaker, Make Me .... A Broad Match? Exact Match? Negative Match?
Speaker: Brian Kaminski, Exec. Vice President and Managing Director, iProspect San Francisco
Session: Social Media & Search Marketing: Not The Same Old Stuff
Speaker: Jen Miller, Delta Airlines, iProspect Client
Webcast – Ask iProspect: Strategies & Tactics for World-Class SEO - Q+A with the Original Search Engine Marketing Firm: Managing Large Campaigns
May 12, 2009 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
In this first-of-its-kind event, senior management from iProspect, the Original Search Engine Marketing Firm, open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to search engine optimization. The entire webcast will be devoted to answering questions that registrants submit in advance, and that are submitted live throughout the event. With a focus on extremely large, extremely complex SEO campaigns, senior iProspectors will undoubtedly address topics that include: Simplifying Dynamic Website Optimization, Unique Challenges Posed by Huge Websites, Tracking the ROI of SEO, Integration of SEO and Paid Search, Integration of SEO and Offline Channels
Sponsor: iProspect
Speakers:
Bill Muller, CMO, iProspect
Brian Kaminski, EVP, Managing Director, iProspect San Francisco
Andrew Wheeler, Managing Director, iProspect Chicago
Alan Osetek, Managing Director, iProspect Boston
Webcast – Big Brand Search Engine Optimization: Managing Large Campaigns
April 15, 2009 (Wednesday)
1:00 p.m. EST, 10:00 a.m. PST
In theory, search engine optimization is a process that's the same whether you're optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Search Engine Strategies Conference
March 23-26, 2009
Hilton New York, New York, NY
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “20IPRO" and receive 20% off the full-conference rate!
Session: The Dozen Most Common Search Marketing Mistakes That CMOs Make
Nancie Freitas, Constant Contact, iProspect Client
Willie Fernandez, World Travel Holdings, iProspect Client
Tom Tweedie, Baudville, iProspect Client
Keith Dieruf, Ameriprise Financial, iProspect Client
Bob Myhal, MuscleMaster, iProspect Client
Bill Muller, CMO, iProspect
Session: Survival of the Fittest 2.0
Bob Myhal, MuscleMaster, iProspect Client
Session: Power Panel: The State of Search - A Maturing Marketplace or Poised for More Growth?
Robert Murray, President, iProspect
Session: Budget Migration: Going Digital Without Impacting Your Brand
Pattiann McAdams-Russell, Avon, iProspect Client
Session: Keywords & Content: Search Marketing Foundations
Andrew Wheeler, Managing Director, iProspect Chicago
Session: Four Paths to Success in a Tough Travel Economy
Willie Fernandez, World Travel Holdings, iProspect
SMX West
February 10-12, 2009
Santa Clara Convention Center, Santa Clara, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “smx20iprospect” and receive 20% off the full-conference rate!
Session: The Dozen Most Common Search Marketing Mistakes That CMOs Make
Speaker: Jody Farmer, CreditCards.com, iProspect Client
Speaker: Karen Weber, Irwin Union Bank, iProspect Client
Speaker: Keith Dieruf, Ameriprise Financial, iProspect Client
Speaker: Jane Flint, Kaiser Permanente, iProspect Client
Speaker: Brian Kaminski, EVP and Managing Director, iProspect San Francisco
Session: Integrating Search & Offline Marketing Campaigns
Speaker: Andrew Wheeler, Managing Director, iProspect Chicago
Mplanet
January 26 - 28, 2009
Rosen Shingle Creek Resort, Orlando, FL
Sponsor: iProspect
Internet Retailer Web Design 09
January 19-22, 2009
Fontainebleau Miami Beach, Miami, FL
Session: Designing landing pages that sell
Speaker: John Tawadros, Chief Operations Officer, iProspect
Webcast – Blended Search 2009: Strategies for Large SEO Campaigns
January 21, 2009 (Wednesday)
1:00 p.m. EST, 10:00 a.m. PST
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for nearly two years. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? The first generation of search engines ranked pages based on the content of those pages -- the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their "vertical" search catalogs, such as news, images video or local listings with standard web results. This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success. Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Search Engine Strategies Conference
December 8-11, 2008
Chicago Hilton, Chicago, IL
Premier Sponsor & Exhibitor: iProspect
Use the code “20IPRO” and receive 20% off the full-conference rate!
Session: Link Building Basics
Speaker: Jody Farmer, CreditCards.com, iProspect Client
Session: The State of Integration
Speaker: Robert Murray, President, iProspect
Session: The State of Integration
Speaker: Josh Todd, iProspect Client, Constant Contact
Session: Search Around the World: Europe, Asia/Pacific & Latin America
Speaker: Erica Schmidt, Global Director of Search, Isobar
Session: Measuring Success in a 2.0 World
Speaker: Andrew Wheeler, Managing Director, iProspect Chicago
Search Insider Summit, Utah
Friday, December 5, 2008
The Chateaux at Silver Lake, Park City, Utah
Session: The Google Universe
Speaker: John Tawadros, Chief Operations Officer, iProspect
Session: Silo Smashing: Putting Search at the Center of Your Marketing Mix
Speaker: John Tawadros, Chief Operations Officer, iProspect
CMO Peer to Peer Summit
November 6-7, 2008
City Club of San Francisco, San Francisco, CA
Sponsor: iProspect
Webcast – Tackling Large Paid Search Campaigns: Automated Solutions
November 13, 2008 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Paid placement search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts allowing you to rank well in search engine results with comparatively less work. But what happens when your campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare perhaps even impossible. Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI. In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Forrester's Consumer Forum
October 28-29, 2008
Gaylord Texan, Grapevine, TX
Silver Sponsor & Exhibitor: iProspect
iMedia Financial Marketing Summit
October 21, 2008
The Metropolitan Club, New York, NY
Sponsor: iProspect
SMX East
October 6-8, 2008
Jacob K. Javits Convention Center, New York, NY
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “smx20iprospect” and receive 20% off the All-Access Pass!
Session: Search Integration: Are We There Yet?
Speaker: Robert Murray, President, iProspect
Session: The Ten Truths Every CMO Must Know About Search Marketing
Speaker: Michelle Stern, Client Services Director, iProspect
Speaker: Willie Fernandez, World Travel Holdings, iProspect Client
Speaker: Jennifer Doss, Hat World & Lids, iProspect Client
Speaker: Jill Nortman, Allegis Group, iProspect Client
Speaker: Jen Miller, Delta.com, iProspect Client
Session: Ask the Paid Search Buyers
Speaker: Andrew Wheeler, Managing Director, iProspect Chicago
Search Engine Strategies Conference
August 18-21, 2008
McEnery Convention Center, San Jose, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “20IPR” and receive 20% off the full-conference rate!
Session: Orion Keynote Panel - How Much Search is Enough?
Speaker: Rob Murray, President, iProspect
Session: Link Building Basics
Speaker: Jody Farmer, CreditCards.com, iProspect Client
Webcast – The Social Graph: The Key to Search Marketing's Future?
August 14, 2008 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
"The social graph" is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. This webcast explores: - The types of social media sites that appeal to search marketers - How to understand and leverage the "social graph" of influentials and power users for maximum impact - How campaigns on social networks can quickly go viral, producing tons of traffic - How to sustain interest after the first spike of interest fades - How much time and resources should search marketers invest in social search campaigns.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
SMX Local/Mobile
July 24-25, 2008
J.W. Marriot, San Francisco, CA
Session: Blended Search in a Mobile World
Speaker: Brian Kaminski, Managing Director, iProspect San Francisco
Webcast – Paid Search Testing & Experimentation: Optimizing for Superior Results
July 10, 2008 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Forrester's Financial Services Forum For Marketing And Strategy Professionals
June 23-24, 2008
Grand Hyatt New York, New York, NY
Silver Sponsor & Exhibitor: iProspect
Internet Retailer Conference
June 9-12, 2008
McCormick Place, Chicago, IL
Exhibitor: iProspect
SMX Advanced
June 3-4, 2008
Seattle Marriott Waterfront, Seattle, WA
Exhibitor: iProspect
Session: Money For What? Search Marketing Payment Models
Speaker: Paul Wilson, Chief Revenue Officer, iProspect
Session: Closing The Loop: Are You Tracking Every Lead?
Speaker: John Tawadros, Chief Operating Officer, iProspect
Session: Winning From The Start: Getting Ad Copy Right
Speaker: Brian Kaminski, Managing Director, iProspect San Francisco
Webcast – Big Brand Search Engine Optimization: Managing Large Campaigns
May 22, 2008 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
In theory, search engine optimization is a process that's the same whether you're optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
2008 AMA Strategic Marketing Conference
May 19-21, 2008
Hyatt Regency, Boston, MA
Sponsor & Exhibitor: iProspect
Webcast – Blended Search One Year Later: Strategies for Large SEO Campaigns
April 29, 2008 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Forrester's Marketing Forum
April 8-9, 2008
Hyatt Regency Century Plaza, Los Angeles, CA
Silver Sponsor & Exhibitor: iProspect
Use the code “MF8IPST” and receive $400 off the full-conference rate!
Search Engine Strategies Conference
March 17-20, 2008
Hilton New York, New York, NY
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “20IPRO” and receive 20% off the full-conference rate!
Session: Searcher Behavior Research Update
Speaker: Rob Murray, President, iProspect
Session: Analytics: Data Into Action
Speaker: Steven Keller, iProspect Client, Assurant
Session: Search Around the World - Part 1: Asia/Pacific & Latin America
Speaker: Erica Schmidt, Global Director of Search, Isobar
SMX West
February 26-28, 2008
Santa Clara Convention Center, Santa Clara, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “SMX15IP” and receive 15% off the full-conference rate!
Session: The 10 Truths Every CMO Must Know About Search Marketing
Speaker: Rob Davidson, iProspect Client, BuildDirect
Speaker: Keith Dieruf, iProspect Client, Ameriprise Financial
Speaker: John Middlebrook, iProspect Client, Allegis Group
Speaker: Dave DeVries, iProspect Client, Microsoft
Speaker: Brian Kaminski, Managing Director, iProspect San Francisco
Session: The Online-Offline Synergy of Search
Speaker: David Feldman, Client Services Director, iProspect
Webcast – Multi-National Search Marketing: Effective Strategies for Global Marketers
February 12, 2008 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
The worldwide reach of search engines offers bountiful opportunities for search marketers to run global search campaigns. But running a successful multi-national search campaign involves more than just translating your web site or enabling ecommerce platforms that can handle multiple currencies. In this webcast, Chris Sherman explores how search marketers can be successful in the global arena. Attend this webcast and find out how you can maximize the effectiveness of your global search marketing efforts.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Shop.org Strategy & Innovation Forum
January 22-24, 2008
Royal Pacific Resort, Orlando, FL
Exhibitor: iProspect
CMO Leadership Forum
January 17, 2008
New York, NY
Sponsor: iProspect
Webcast – Paid Search for Big Sites, Big Brands
January 10, 2008 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Managing a paid search advertising campaign for a large organization has its own set of challenges that and call for a unique set of skills and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Search Engine Strategies Conference
December 3-5, 2007
Chicago Hilton, Chicago, IL
Exhibitor: iProspect
Use the code “20IPRO” and receive 20% off the full-conference rate!
Speaker: Jennifer Doss, iProspect Client, Lids Session: Maximum Conversion in Retail: Raising the Bar
Speaker: Erica Schmidt, Global Search Director, Isobar Session: Search Around the World - Part One: Asian Pacific & Australia
Session: Organic Listing Forum
Webinar – How Large Enterprises Effectively Integrate Paid & Natural Search Marketing
November 14, 2007 (Wednesday)
1:00 p.m. EST, 10:00 a.m. PST
Large enterprises face unique challenges integrating SEO and Paid Search. In the past, CEOs, CFOs, CMOs, and CTOs ignored Search. The most honest CXOs will confess, "A couple years ago, I didn't even get Google." Much less Yahoo, MSN or Ask. Now the best and brightest Fortune 500 and Forbes 400 executives deploy sophisticated SEO / SEM strategies to deliver top-line revenues and bottom-line profits. This event will focus on what the best and brightest are doing right and the mistakes they have made along the way so as an executive who fields questions from Wall Street analysts and mainstream journalists about online strategy you will have all the ammo you need to make the right impression.
Sponsor: iProspect
Speaker: Kevin Heisler, Executive Editor, Search Engine Watch
SMX Travel@PhoCusWright
November 12-13, 2007
Omni Orlando, ChampionsGate, FL
Speaker: David Feldman, Client Services Director, iProspect Session: Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI
ad:tech
November 5-8, 2007
New York Hilton, New York, NY
Exhibitor: iProspect
Use the code “ATNYEG” and receive 20% off the full-conference rate!
Speaker: Ellen Duffie-Fritz, iProspect Client, Circuit City Session: eCommerce Marketing: The Art of Customer Acquisition
Forrester's Consumer Forum
October 11-12, 2007
Hilton Chicago, Chicago, IL
Silver Sponsor & Exhibitor: iProspect
Online Market World
October 3-5, 2007
Moscone Convention Center, San Francisco, CA
Speaker: Brian Kaminski, Managing Director, iProspect Session: eCommerce Marketing: The Art of Customer Acquisition
iMedia Brand Summit
September 9-12, 2007
Loews Coronado Bay Resort, Coronado, CA
Sponsor: iProspect
Shop.org Annual Summit
September 17-19, 2007
Mandalay Bay Resort & Casino, Las Vegas, NV
Exhibitor: iProspect
Search Engine Strategies Conference
August 20-23, 2007
McEnery Convention Center, San Jose, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code “20IPR” and receive 20% off the full-conference rate!
Speaker: Dave DeVries, iProspect Client, Microsoft Small Business Session: Content is King
Webinar – Managing SEO for Big Sites, Big Brands
August 2, 2007 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds - thousands - maybe millions of pages? In theory, SEO is a process that's the same whether your site has ten pages or ten thousand. But in practice, SEO at large companies has its unique problems and solutions for marketers. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Webinar – The Dozen Truths Every CMO Must Know About Search Marketing
June 28, 2007 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Chris Sherman explains why CMO's need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations - perhaps their competitors - are using to their advantages.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Searchnomics 2007
June 27, 2007
Santa Clara Convention Center, Santa Clara, CA
Speaker: Brian Kaminski, Managing Director, iProspect
Search Marketing Expo
June 4-5, 2007
Bell Harbor Convention Center, Seattle, WA
Exhibitor: iProspect
Speaker: Ben Perry, Paid Search Director, iProspect Session: Pump Up Your Paid Search!
Internet Retailer Conference
June 4-7, 2007
McEnery Convention Center, San Jose, CA
Exhibitor: iProspect
Speaker: Tom Tweedie, iProspect Client, Day-Timers, Inc. Session: Harnessing the Power of Search Engines: Mastering the Complexities of Pay per Click and Optimization
Future of Online Advertising
May 16, 2007
Googleplex, Mountain View, CA
Speaker: Brian Kaminski, Managing Director, iProspect
Webinar – Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More
May 10, 2007 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
In this webcast, Chris Sherman will explore the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing. Some of the topics that will be coverd include, when to use feed-based search marketing for maximum impact, search engine optimization tactics for feeds, and must-know technical aspects of feed formats.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
ad:tech
April 24-26, 2007
Moscone Center - West Hall, San Francisco, CA
Exhibitor: iProspect
Use the code “BRSFEG” and receive 20% off the full-conference rate!
Search Engine Strategies Conference
April 10-13, 2007
Hilton New York, New York, NY
Premier Plus Sponsor & Exhibitor: iProspect Use the code “20IPRO” and receive 20% off the full-conference rate!
Speaker: Holly Clark, iProspect Client, Alcon Labs Session: Content is King
Speaker: Rob Murray, iProspect President Session: Searcher Behavior Research Update
Webinar – Paid vs. Free Search Listings: Optimizing the Mix
March 15, 2007 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Chris Sherman explains why you need to balance buying listings and optimization - and how you can achieve the right mix. He'll discuss the paid/optimization interaction and how to craft the right message based on each type of listing.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Webinar – Maximizing the Impact of Paid Search Listings
March 8, 2007 (Thursday)
1:00 p.m. EST, 10:00 a.m. PST
Find out how you can optimize paid listings while boosting your performance and ROI. We'll discuss common myths about paid listings, tools you can use to automate your campaigns and provide tips for buying keywords.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
iMedia Connection: Brand Summit
February 4-7, 2007
Hyatt Regency Coconut Point, Bonita Springs, FL
Speaker: Fredrick Marckini, CEO, iProspect Presentation: The Future of Search
February 5, 8:30 a.m.
Exhibitor: iProspect
CMO Leadership Forum
January 25, 2007
Harmonie Club, New York, NY
Sponsor: iProspect
Presentation: The 7 Things Every CMO Must Know About Search Marketing
Speaker: Fredrick Marckini, CEO, iProspect
Panelist: Forrest P. Young. Jr., iProspect Client, Aegis Lending
Panelist: Karen Weber, iProspect Client, Irwin Union Bank
Panelist: Jeff Glueck, iProspect Client, Travelocity
Panelist: Jen Miller, iProspect Client, Delta Airlines
Panelist: Jay Nedell, iProspect Client, Paragon Sports
Webinar – How to Select a Search Marketing Partner
December 19, 2006 (Tuesday)
1:00 p.m. EST, 10:00 a.m. PST
Learn how to establish your search engine marketing goals,
establish a list of needs, and map these needs to the
capabilities of the SEM firm that's right for you.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Search Engine Strategies Conference
December 4-7, 2006
Hilton Chicago, Chicago, IL
Premier Plus Sponsor & Exhibitor: iProspect Use the code “20IPRO” and receive 20% off the full-conference rate!
Speaker: Rob Murray, Pesident, iProspect Session: Working With Clients
Search Insider Summit
November 12-15, 2006
Miramonte Resort & Spa, Indian Wells, CA
Title Sponsor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect
Speaker: Rob Murray, President, iProspect
ad:tech New York 2006
November 6-8, 2006
Hilton New York, New York, NY
Exhibitor: iProspect Use the code “ATNYEG” and receive 20% off the full-conference rate!
Speaker: Brian Kaminski, Managing Director iProspect San Francisco Session: SEO: Optimization Strategies & Tactics
Speaker: Beatrice Spaine, iProspect Client, Electronic Arts Session: The Gamer: Marketing Phenomenon or Outdated Label?
Search Engine Strategies Conference
August 7-10, 2006
San Jose McEnery Convention Convention Center, San Jose, CA
Premier Plus Sponsor & Exhibitor: iProspect
Use the code 20IPR and Receive a 20% Registration Discount!
Speaker: Robert Murray, President, iProspect Session: Search Behavior Research Update
Speaker: Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children Session: SEM for Non-Profits and Charities
Speaker: Brian Waldman, iProspect Client, Merchant Warehouse Session: Search And Phone Calls
Speaker: Steven Keller, iProspect Client, Assurant Session: Search And Phone Calls
ad:tech Chicago 2006
July 24-25, 2006
Sheraton Chicago Hotel and Towers, Chicago, IL
Speaker: Fredrick Marckini, CEO, iProspect Session: Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism
Speaker: iProspect Client, Allyn Beekman, Indiana Wesleyan University
Session: Persona Development and Decision-Making
Sales & Marketing 2006, East: A Frost & Sullivan Executive MindXchange
July 9-14, 2006
Marriott Hotel, Qunicy, MA
Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect Session: Search Engine Marketing Live!” and “Organic & Paid Search Strategies: Which to Use and When
Internet Retailer 2006
June 5-7, 2006
Hyatt Regency Chicago, Chicago, IL
Affiliate Summit 2006
January 10, 2006
Bally's, Las Vegas, NV
Speaker: Fredrick Marckini, CEO, iProspect Presentation: Search Trends for 2006
Search Engine Strategies Conference
December 5-8, 2005
Hilton Chicago, Chicago, IL
Premier Plus Sponsor & Exhibitor: iProspect Use the code 20IP and Receive a 20% Registration Discount!
Speaker: Fredrick Marckini, CEO, iProspect Session: The Future of Search
Speaker: Robert Murray, President, iProspect Session: Overcoming Implementation Obstacles
Webinar - Search Engine Optimization for Big Sites & Big Brands
November 17, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Marketing 202: A Deeper Examination of how Las Vegas Marketers can Utilize Search
November 17, 2005
Las Vegas, NV
Speaker: John Tawadros, Vice President, Client Services & Technology, iProspect
Entertainment Marketing Conference
November 7-8, 2005
Hilton Los Angeles, Universal City, CA
Keynote Speaker: iProspect CEO, Fredrick Marckini
ad:tech New York 2005
November 7-9, 2005
Hilton New York, New York, NY
Exhibitor: iProspect Use the code ATNY3A and Receive a 20% Registration Discount!
Use the code ATNYVP and Receive a Complimentary Exhibit Hall Pass!
Speaker: Laura Johnston, iProspect Client, Travelocity
Speaker: Sarah Fay, President, Isobar U.S. (iProspect parent company)
Webinar - Search Engine Optimization: Taking Advantage of Algorithmic Search
October 27, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Gary Stein & Eric Peterson, Sr. Analysts, JupiterResearch
Direct Marketing Association Conference 05
October 15-19, 2005
Georgia World Congress Center, Atlanta, GA
Speaker: Fredrick Marckini, CEO, iProspect Session: Search Engines: How Top Online Merchants Use Paid Search and Affiliate Marketing
Wednesday, October 18, 11:15 – Noon EST
Mass High Tech's Pulse of Technology: eMarketing Tools to Drive Your Business
October 14, 2005
The Westin Waltham, Waltham, MA
Speaker: John Tawadros, VP, Client Services & Tech., iProspect
Webinar - Balancing Paid & Organic Search Listings
October 13, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speaker: Fredrick Marckini, CEO, iProspect Session: Trends in Search Engine Marketing
Thursday, October 6th, 11:45 Central Time/ 12:45 Eastern Standard
Webinar - How to Select a Search Marketing Partner
September 29, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
OMMA Conference and Expo East
September 27-28, 2005
New York Marriott Marquis, New York, NY
Speaker: Robert Murray Session: Integrated Search Planning: How Organic, Sponsored and Paid can Optimize All Media Spends
Wednesday, September 28, 11:15 – Noon EST
Commission Junction University 2005
September 18-20, 2005
Fess Parker DoubleTree Resort, Santa Barbara, CA
Exhibitor: iProspect
Speaker: Thad Ward, Manager, Site Strategy Team Session: Site Lab (Advanced)
Tuesday, September 20, 11:45-12:30 PST
Shop.org Annual Summit
September 12-14, 2005
The Venetian Hotel, Las Vegas, NV
Exhibitor: iProspect
First International Conference on Internet Technologies and Applications
September 7-9, 2005
Wrexham, North Wales, UK
Get Found! Conference
September 8, 2005
Marriott Hotel, Rocky Hill, CT
Sponsor: iProspect
Keynote Speaker: Fredrick Marckini, CEO, iProspect Session: Mega Trends in Search Marketing
Search Engine Strategies Conference
August 8-11, 2005
San Jose Convention Center, San Jose, CA
Premier Plus Sponsor & Exhibitor: iProspect
Speaker: Ethan Giffin, iProspect Client, Allegis Group & Emily Schubert, iProspect Client, Travelocity Session: Eye of the Storm: Lessons from large search marketers
Speaker: Ben Perry, Paid Search Manager, iProspect Session: Measuring: The Time Warp
Sales & Marketing 2005, East: A Frost & Sullivan Executive Summit
July 17-22, 2005
Marriott Long Wharf, Boston, MA
Exhibitor: iProspect Mention iProspect Sent You and Receive 20% Registration Discount!
Affiliate Summit
June 13-14, 2005
Riveria Hotel & Casino, Las Vegas, NV
Speaker: Fredrick Marckini, CEO, iProspect
Webinar - Branding Through Paid Placement
June 9, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Gary Stein, Senior Analyst, JupiterResearch
ACM Conference on Electronic Commerce
June 5-8, 2005
Vancouver Marriott Pinnacle, Vancouver, Canada
Speaker: Brendan Kitts, Chief Scientist, iProspect Session: A Formal Analysis of Search Auctions Including Predictions on Click Fraud and Bidding Tactics
Webinar - Automated Bid Management: Tools for Search Marketers
May 25, 2005
2:00pm EST, 11:00am PST
Sponsor: iProspect
Speaker: Gary Stein, Senior Analyst, JupiterResearch
AD:TECH San Francisco 2005
April 25-27, 2005
Marriott San Francisco, San Francisco, CA
Exhibitor: iProspect Use the code GSF2B and Receive a 20% Registration Discount!
Search Engine Strategies Conference
August 2-5, 2004
San Jose Marriott: San Jose, CA
Premier Sponsor & Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect Panel: Inside the Searcher’s Mind
Speaker: Robert Murray, President, iProspect Panel: Valuing SEM Firms
Speaker: John Tawadros, Vice President, Client Services & Technology, iProspect Panel: Measuring Success Case Studies
Speaker: Les Kruger, iProspect Client, AT&T Wireless Marketing Manager Panel: Outsourcing SEM
Frost & Sullivan
July 11-15, 2004
Boston Marriott Long Wharf, Boston, MA
Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect
AD:TECH Chicago 2004
July 12-13, 2004
Sheraton Hotel & Towers: Chicago, IL
Speaker: Fredrick Marckini, CEO, iProspect
Roundtable: Roundtable, Paid Search and Your Brand
Webinar - How to Select a Search Marketing Partner
July 14, 2004
Sponsor: iProspect
Speaker: Chris Sherman, Assoc. Editor, SearchDay
Affiliate Summit
June 24-28, 2004
Aboard the Carnival Victory departing the Port of New York
Keynote Speaker: Fredrick Marckini, CEO, iProspect Search Engines and Affiliate Marketing
Internet Planet Conference & Expo
June 15-16, 2004
Hilton New York: New York, NY
Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect
Panel: Targeting Your Local Audience through Paid Search
Speaker: Sage Peterson, VP of New Product Sales, iProspect
Panel: Search Engine Marketing: Mastering the Basics without Wasting Money
AD:TECH San Francisco 2004
May 24-26, 2004
Palace Hotel: San Francisco, CA
Sponsor & Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect
Roundtable: Paid Search and Your Brand
Vermont/New Hampshire Direct Marketing Group's Annual Conference
Lake Morey Resort in Vermont
May 20-21, 2004
Speaker: John Tawadros, VP of Client Services and Technology, iProspect
Presentation: Search Engine Marketing: For Beginners to Old Pros
Marketing Forum Cruise
Norwegian Dawn Cruise Ship, New York, NY
May 13-16, 2004
Speaker: Paul Wilson, Vice President of Sales, iProspect
TravelCom New York 2004
April 19-21, 2004
Hilton New York: New York, NY
Sponsor & Exhibitor: iProspect
Search Engine Strategies Conference
March 1-4, 2004
Hilton New York: New York, NY
Sponsor & Exhibitor: iProspect
Speaker: Fredrick Marckini, CEO, iProspect Sessions: Coping with Growth: What's Keeping You Up At Night?
and The Future of SEM
Speaker: Rob Murray, President, iProspect Session: Valuing SEO Companies: Who's to Say?
The DMA/AIM net.marketing Conference & Exhibition
February 24 - 26, 2004
Hilton New York: New York, NY
Exhibitor: iProspect
Internet Dating Conference
January 19-20, 2004
Radisson Deauville Resort, Miami FL
Speaker: Robert Murray, President, iProspect
Frost & Sullivan 5th Annual Sales & Marketing Executive Summit, West
January 11-15, 2004
Doubletree Paradise Valley Resort, Scottsdale AZ
Speaker: Fredrick Marckini, CEO, iProspect
Search Engine Strategies Conference
December 9-11, 2003
McCormick Place: Chicago, IL
Speaker: Mike Grehan, iProspect Managing Director, Europe,
Speaker: Larry Kerstein, Director of Web Consulting Services, iProspect
Speaker: Ben Perry, Client Services Manager, iProspect
AD:TECH New York 2003
November 3-5, 2003
Hilton New York: New York, NY
Visit our booth ~
Affiliate Summit
November, 3 2003
Baruch College: New York, NY
Afternoon Keynote Address - Fredrick Marckini
eMarketing Association
Boston: October 1, 2003
effective Marketing Conference/Seminar-FindWhat-Lycos Insite Forum
9th Annual eTail Conference
Boston: August 11-14, 2003
Speaker: Sage Peterson, VP of New Product Sales, iProspect
AD:TECH San Francisco 2003
San Francisco: June 16-18, 2003
Case Studies Panel Speakers:
Fredrick Marckini, CEO, iProspect
Will Aubuchon, iProspect Client, Aubuchon Hardware
The Power of eMarketing
Boston: May 21-22, 2003
Search Engine Marketing: Balancing Your Paid
and Natural Search Listings Mix For Maximum ROI
Speaker: Fredrick Marckini, CEO, iProspect
The DMA/AIM net.marketing Conference & Exhibition
Miami: May 5-7, 2003
Search Engine Marketing Forum
Internet World Essentials
San Jose: April 15-17, 2003
Integrating Search Functionality into Your Web site
Speaker: Fredrick Marckini, CEO, iProspect
