iProspect frequently participates at industry conferences and webinars as a sponsor or exhibitor. Our executives and clients also often contribute in speaking roles at these events. See below for a schedule of where we'll be appearing in the near future, as well as upcoming LIVE webcasts sponsored by iProspect.
Recent research has found that two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — and that nearly 40% of those searchers ultimately buy a product or a service as a result. Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?
In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
