iProspect frequently participates at industry conferences and webinars as a sponsor or exhibitor. Our executives and clients also often contribute in speaking roles at these events. See below for a schedule of where we'll be appearing in the near future, as well as upcoming LIVE webcasts sponsored by iProspect.
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.
Sponsor: iProspect
Speaker: Chris Sherman, Executive Editor, Search Engine Land
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