7.30.09
Yahoo Tie-Up Is Latest Sign Tide Turning for Microsoft's Ballmer: Microsoft Corp.'s deal to join forces with Yahoo Inc. in the Internet search and advertising businesses could create a counterweight to the online muscle of Google Inc. It may also help Steve Ballmer end the worst slump in his career at the helm of Microsoft. iProspect CEO, Robert Murray, is quoted.
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7.29.09
What the Microsoft-Yahoo search deal means for online retailers: Online retailers have complained Google is
pretty much the only game in town when it comes to search marketing. That may change as a result of a deal
announced today by Google’s nearest competitors, No. 2 search engine Yahoo and No. 3 Microsoft. iProspect CEO, Robert Murray, is quoted.
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7.29.09
Microsoft-Yahoo: A Rival for Google?
The deal, if approved by antitrust regulators, could give
the Internet search giant a viable competitor. Advertisers are optimistic. iProspect CEO, Robert Murray, is quoted.
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7.15.09
Testing helps ShoeMall.com improve its search marketing grades: Sales at ShoeMall.com
were up by more than 33% year over year in late 2007 when Internet director Jodi Bresina
realized she needed help managing the growth of the site’s paid search campaign. ShoeMall engaged iProspect.
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5.18.09
Online display ads have gotten a bad rap lately. It's a format, according to many
sources, with declining investment and waning effectiveness. But a study from
iProspect may have discovered an unexpected benefit of online display ads.
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5.14.09
50 Percent of Internet Users Perform Searches in Response to Online Ads: A noteworthy
finding from the search engine marketing firm iProspect's recently published report, Search
Engine Marketing and Online Display Advertising Integration Study.
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5.14.09
Half Respond To Display Ads By Searching: A new study from iProspect, commissioned by Forrester
Consulting, bridges the gap between search and display.
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5.13.09
Banner ads drive search behavior: The effectiveness of banner ads should be measured
through search behavior as much as by click-through rates, a survey from iProspect has found.
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5.13.09
Online Ads Trigger Nearly as Many Searches as Clicks: Over half of internet users actively
respond to display advertising on ad-supported websites, according to a study
from iProspect.
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5.12.09
Even when a click will do, some consumers prefer to search: Search has become such a part of Internet
users' habits that nearly as many people who respond to an online display ad launch a search on the
product as click on the ad. According to a study from iProspect.
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5.12.09
Online Ads Spark Almost As Many Searches As Clicks: More than half of Internet users (52%) actively
respond to display advertising on ad-supported websites, and among them, almost as many initially
respond to ads by performing a search as those who click on an ad, according to a study from
iProspect, conducted by Forrester Consulting.
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5.12.09
Display Ad & SEM Study from iProspect: Despite considerable speculation about the relationship between search
engine marketing and online display advertising, findings from a new study from iProspect indicate that the
two channels have a closer relationship than many marketers may have thought.
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5.12.09
Responding but Not Clicking: Clicking on an online display ad isn't the
only way of responding to it, emphasizes a new iProspect report on a survey of Internet users.
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5.12.09
Why search when you can click: I was not surprised when I read
the results today of iProspect’s survey on how consumers respond to online display ads.
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5.12.09
Study: Search can leverage, facilitate display ad demand. Search and display advertising go hand
in hand in driving potential customers to business Web sites, according to a new survey by search
engine marketing company iProspect and Forrester Consulting.
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5.12.09
iProspect: Search, display ads work closely together. New research shows search and display
advertising happily co-existing and even goes so far as to suggest that search can be an
alternative response mechanism for display advertising.
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5.11.09
Display and search, a beautiful team: In the continued rehabilitation of display
advertising, a new study by iProspect shows that nearly 50 percent of Internet users
eventually perform a search in response to display advertising.
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5.11.09
Search agency iProspect released a new study today, based on a survey commissioned
by Forrester Consulting, which highlights the symbiotic relationship between search and display advertising.
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5.11.09
Search and display share close ties: Nearly half of
Internet users who respond to display advertising eventually do a search related to the ad they
viewed, according to a new study from iProspect.
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5.11.09
Study Confirms Display Ads, Paid Search Work in Concert: Display ads influence
search behavior, according to a study from iProspect released today.
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4.21.09
8 ways to SEO your personal Brand
iProspect's, Chief Operating Officer, John Tawadros, is quoted in this article discussing ways to SEO your personal brand.
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4.20.09
Want to get the most value from your paid search spend? Four industry
experts, including Heather Pidgeon, Client Services Director, iProsect, weigh
in on how you can assess your campaign strategies and tactics to make pay-per-click
really worth your while during the recession.
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4.09
iProspect CEO, Robert Murray, is featured in DM News Essential Guide for 2009.
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3.26.09
A panel of experts from major search engines and ad agencies square off over the state of
the market at Search Engine Strategies.Robert Murray, CEO of search engine marketing firm iProspect
is quoted.
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2.1.09
Making search marketing a more competitive force in tough times: Retailers must take steps to
leverage their search marketing dollars more effectively in today’s economic climate. iProspect's
Chief Operating Officer, John Tawadros, is quoted.
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1.23.09
Digital agencies iProspect, iCrossing and 360i took top stops this year in The Forrester Wave: U.S. Search Marketing Agencies Q1 2009 report, which evaluates search marketing agencies against 72 criteria.
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