iProspect's Search Engine Marketing Ethics: Adhering to the Highest Standards
iProspect manages search engine marketing campaigns for some of the most recognized brands, and most sophisticated marketers in their respective industries.
Just like them, you've invested valuable resources to create your brand image. iProspect applies industry best practices in search engine marketing ethics
to protect you, your company, and your brand.
We help you achieve your online marketing goals without the risk of being penalized by, or banned completely from, major search properties that monitor and
respond quickly and mercilessly to the use of unethical tactics on websites.
Beware of Questionable Search Engine Marketing Tactics
Your goal is to deliver relevant information about your business to potential customers. Search properties have the same goal for their customers. If you,
or any entity that you hire, employs any practice that devalues the integrity and relevance of a search property's results, you are "spamming" or
"spamdexing."
Spamdexing includes:
Targeting keywords not related to your website
Causing search results to display multiple listings for the same content
Violating unpublished submission limits
Using colored text on a same–color background
Page–swapping
Page–jacking
Cloaking or stealth scripting
"Keyword stuffing" (repeating keywords within hidden areas of a site)
Placing others' trademarked words in a keyword META tag or within other hidden areas of the page
Redirecting pages too quickly
Using text that is too small to read on a page
You can achieve high search engine rankings, significant search engine traffic and an impressive conversion rate while maintaining your search engine
marketing ethics and integrity. The iProspect search engine optimization process utilizes legitimate and ethical
techniques to ensure that your website is found within the major search properties when searches are performed for the keywords that you are targeting —
which results in propelling qualified traffic to your website.
Contact iProspect to inquire about our search engine marketing services.
