Google Now Supports Logo Schema Markup for Including Logos in Knowledge Graph
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Google Now Supports Logo Schema Markup for Including Logos in Knowledge Graph

By Ryan Mayberry | Director of Search Engine Optimization Google recently announced the ability for brands to suggest their preferred logo using the Organization schema.  This data suggestion will help dictate which image is used within Google’s Knowledge Graph. This enhancement...

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Building a Content Marketing Strategy with SEO
09
May

Building a Content Marketing Strategy with SEO

Liz Wood – Global SEO Lead Content marketing is the art of communicating with your customers by creating and sharing content. From an SEO perspective, there are four key components that...

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What Bing’s Dynamic Search Results Pages mean for SEO reporting
06
May

What Bing’s Dynamic Search Results Pages mean for SEO reporting

Antonio Esposito | SEO Specialist On April 24th, Bing announced that they have begun testing search pages that will begin to show search results pages with as few as 4-8 results....

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The 2013 iProspect Client Summit: Two Days of Digital Marketing Exploration and Discovery
01
May

The 2013 iProspect Client Summit: Two Days of Digital Marketing Exploration and Discovery

By Brian Kaminski | President, Business Performance Last week, our iProspect team came together from all over the globe to join our clients and partners at the Arizona Biltmore in Phoenix...

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Why Third-Party Cookie Tracking is Not the Next Y2K
29
Apr

Why Third-Party Cookie Tracking is Not the Next Y2K

By Jeremy Cornfeldt | President, Client Services, Strategy & Product Everyone remembers the Millennium bug or what we like to call ‘Y2K’, when everyone panicked for absolutely no reason. The same...

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What Social Buzz Means for the NFL Draft
23
Apr

What Social Buzz Means for the NFL Draft

By Sarah Strauss | Senior Marketing & Relationship Manager NFL fans at iProspect and around the world are abuzz about the upcoming draft. There’s much speculation about which team will choose...

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