In March 2007, iProspect partnered with JupiterResearch to
develop and field a survey to qualified search marketers to
gain a better understanding of search marketer behavior as
it pertains to their use of social networking sites as marketing
vehicles. Respondents were targeted by familiarity with their
company's search marketing efforts and screened for involvement
with marketing their company's products. A total of 794 qualified
search marketers completed the survey. Respondents received an
e-mail invitation to participate in the survey, with an attached
URL linked to the Web-based survey form. As an incentive, respondents
were entered into a sweepstakes for the chance to win a $50 gift
certificate from Amazon.com.
Questions and Responses
1. On which of the following websites has your organization proactively
and purposely placed content? (Select all that apply.)
Click below to view an Internet Retailer interview with
Rob Murray, President of iProspect. Murray discusses why social networking
is a key ingredient of a successful search marketing campaign.
Founded in 1996, iProspect is the Original® Search Engine Marketing Firm. We help organizations with large, complex websites increase their online ROI and market reach through natural (organic) search engine optimization, pay per click advertising management, paid inclusion management, feed management, and other related services.
iProspect has a long legacy of research and thought leadership in the search marketing industry:
How Visible is the Fortune 100 to Web Searchers in February 2001.
Marketing Tactics of Big Brands Not Meeting Web User Expectations in July 2002.
Searcher Behavior Shows Top Listings are Most Important in November 2002.
Findings from iProspect research are regularly used to enhance our service offerings and to educate clients on search engine marketing best practices and industry trends. iProspect studies are frequently quoted by speakers at search marketing industry events, and by both business and trade press.
Proper attribution requires that this survey is clearly identified as the “iProspect Search Marketer Social Networking Survey.”
With offices in Boston, San Francisco, Madrid, Amsterdam, Stockholm, Oslo, and Copenhagen, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
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